YearbookNV 2020
SESSION #1 – Storylines & Theme
Storylines is the way that we at NOVAYearbooks talk about theme. For an introduction to all things theme, check out the two videos from HJ Rep Dan Mueller in “It’s Time to Think Theme.”
Watch the *NEW* NOVA Yearbooks Storylines & Theme video here.
Download the NOVA Yearbooks Storylines handout here.
Select a storyline from this year’s nine updated options. Then check out some theme inspiration from magazine ads and commercials.
Resources for Theme Inspiration
- Print Examples, RB Digital magazines https://rbdigital.com/
- Commercial Examples, Ad Age website https://adage.com/
Some Commercials We Think Are “Yearbook-able”
- Lincoln: What We Do Best https://www.ispot.tv/ad/n2NX/lincoln-motor-company-what-we-do-best-virtual-vehicle-touring-t1
- MasterClass: Today’s the Day https://www.ispot.tv/ad/n2o8/masterclass-todays-the-day-song-by-jacques-le-noir
- Silk Almond Milk: Neighbors are still neighbors (YBK VERSION: Bulldogs are still bulldogs) https://www.ispot.tv/ad/n2YC/silk-neighbors-are-still-neighbors
- Etsy: Find Joy https://www.ispot.tv/ad/nb7L/etsy-find-joy
- Facebook Groups: It’s More Together https://www.ispot.tv/ad/nbW1/facebook-groups-together-indoors-song-by-jungle
SESSION #2a – Storytelling
Now that you have some theme ideas, it’s time to think about what type of stories you want to tell and HOW you will tell them.
Watch the *NEW* NOVA Yearbooks Storytelling video here.
Resources for Storytelling
- 50 Ways to Tell a Story presentation
- 50 Ways to Tell a Story “What to Use When” PDF
- Other inspiration of stories:
Curious. Serious. Optimistic. Spirited.
These are all examples of a TONE you might use in your yearbook. Check out our 2b video here and get some ideas for how your TONE fits with your theme and drives your storytelling.
Resources for Tone
- Blank graphic organizer for tone
- Example of complete graphic organizer from the video
- How to Use One Pagers from Spark Creativity: A Fresh Approach to Teaching Tone
SESSION #3 – Plan Your Ladder
Doesn’t matter what type of organizational structure you use, you must have a ladder. It creates the plan for all your coverage. Learn some “yearbook math” to set up your ladder.
Watch the *NEW* NOVA Yearbooks Ladder Planning video here.
